Define and execute global commercial strategy (France, Europe, US, Asia). Develop sales across direct channels, distributors, and partners including Hospitals. Lead strategic negotiations with industrial clients and OEMs. Structure sales processes, forecasting, and performance tracking. Contribute to pricing strategy and margin optimization. Results: Opened and structured UK, Switzerland, Spain, Singapore, US in Industrial sectors.

Defined European commercial strategy and partnership development. Negotiated complex industrial agreements with OEMs and Tier-1 players. Supported business scaling through structured partnerships. Contributed to revenue growth and long-term contract structuring. Results: 3 major strategic partnerships at European level, enabling industrial deployment.

Led commercial development across France and international markets. Structured sales organization and performance management tools. Managed both key accounts and new business development. Participated in complex sales processes and competitive tenders. Results: TO € 6 to 11M. Opening 9 territories EMEA. 3 Business France Awards: Mexico, Emirates, KSA.

Managed sales operations across 16 countries (France & Export). Led commercial strategy for innovative industrial solutions, including Hospitals. Negotiated complex deals with public authorities and private clients. Results: TO: € 6 to 15M. Deployed pilots in 4 European countries FR, CH, DK, LU.

Defined and executed global commercial strategy (France & Export). Built and led international sales organization and distributor network. Managed key OEM accounts (Airbus, Boeing…) and long sales cycles. Led negotiations including pricing, contracts, and technical proposals. Results: Opened 12 countries covering EMEA, Asia, US. Acquisition strategic accounts.

Managed European and international +60 distributor networks. Led a team of 13 sales professionals (France & Export). Results: Secured €55M turnover across mobility and building segments.

Managed B2B sales in industrial and regulated markets. Developed distributor network across EMEA, Led pricing and margin improvement initiatives. Results : Increased gross margin + 4% within 2 years. 40% gain of MS on Dupont de Nemours.

Clients : STM, Philips.