Responsible Generative AI for forward-thinking corporations, their HR leaders-and most importantly, their employees!

Direct leads grew to represent 15% of the SaaS revenue in 2 years (average sales cycle 1.5 years). Cost of leads on average, spanning all channels, divided by 2 over 2 years. Restructured and repaired the website (SEO, forms, content…). Organic leads grew from 0 to 25% in 2 years. Onboarded Mojix and supported activity with several Partner Programs and Marketplaces: Google,Zebra, Intel… Grew social media channels (+40% subscribers) over 2 years. Established media and analyst activity for regular outreach – 15+ global announcements/year.

Founded the Department with a staff of 4 and 400K annual budget for global marketing. Marketing plans for 3 regions: US; LATAM; EU in 4 languages (ENG, FR, PT, SP). 3 service launches: Source, ytem™ for Food, ytem™ for Retail, from concept to Go-To-Market. Won the Food & Drugs Administration’s Challenge for Low-to-no Cost, Tech-enabled Traceability. Structured the sales funnel, implemented automation, created a regular flow for Sales pipeline (15MALs/wk.).

Founded the Marketing Department and grew it to a team of 4. Started the integration with NTT. Launched the Transatel identity with the transatel.com website and introduced SEO strategy. Launched the Ubigi offer (B2C), from brand naming to positioning, messaging and collateral. Launched the IoT offer (B2B), from brand naming to positioning, messaging and collateral. Kicked-off digital spending and grew digital leads to represent 80% of new business. Press & Public Relations, social media, and trade show presence worldwide (20+ events/year). Wrote and produced all the knowledge leadership pieces (white papers, position papers…).

Created brand identity and established brand playbook. Created all marketing collateral. Structured website and produced content. Drafted the company’s first white paper. Launched Gensearch Life Science Talks, an annual conference still going strong today.

Established the company’s marketing department. Media budgeting and execution. Relations with jobboards, social media, and business platforms. Construction of the workflow and information systems: job posting automation and application follow-up, information flow and security between databases, multi-posting tool and website. Drafting and layout of all brand communications, online or offline, internal or external. Organization of conferences and events for clients or candidates. Drafting bids and tenders, national, international or multi-brand. Relationships with business and media partners (Press, A Compétence Egale, …) International deployment of the brand: business integration and certification, international market surveys. Donned the responsibility of ”Candidate Experience Champion” for the Group.

Established a Marketing and Communication Department for the zone. Developed and rebranded 3 brands: Robert Walters, Walters Interim/ Walters People, Resource Solutions. Wrote and remodelled collateral (press communications, media postings, email marketing, on and off-line content, web 2.0 strategy) for all targets: candidates, consultants, clients, journalists and partners. Wrote the EMEA section and presented RW Salary Survey 2011 to press and clients.

Offering: Outsourced Marketing/ Communication Departments for SMEs. A first example of Flex Marketing, based on short-term contracts or part-time work in Marketing. A great solution for smaller companies not willing to engage in heavy overhead, yet still willing to test product-market fit, or ready to build their brand platform and awareness. Permanent activity of strategising and building marketing plans, followed by the set-up of ad hoc creative teams composed of free-lance experts per project, with one full-time key account manager.

Management of a creative team of ten, and an additional ten free-lance workers. Key Account Management Letters of intent, proposals, client contracts, strategy, and budgeting. Events development and supervision, with national or regional resonance. R&D in virtual reality and 3D, and study of potential applications for events and websites.

Management and accountability for investments and brand PnL in France. Brought the brand from an annual turnover of 6M€ to one of over 10M€. Strategic recommendations in terms of positioning and price points, resource planning and allocation. Market planning and surveys analysis.

Management of product launches and brand events, PoS or national. Permanent liaising with International Brand Management. Coordinating with Sales, Merchandising, Point of Sale Promotion, Logistics and Production Departments.