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Inclus dans l’abonnement Premium
23
ans d'expérience
François Mare
Vice-Président Stratégie, Intégration M&A, Nouveaux Business • GROUPE ACCOR
Paris, France
I’m a senior executive with 25 years of experience as CEO, VP of Strategy & M&A, Chief Digital Officer, and Transformation Lead at companies like Accor, Kering, Adobe, and La Redoute.
I’ve worked across 110+ countries, in industries ranging from tech and fashion to hospitality — from B2C to ultra-luxury.
My focus has always been value creation, through both organic and external growth.
On the organic side: I tripled revenue at La Redoute Nordic in four years through premium repositioning and digital acceleration.
I also built the full digital distribution and customer service platform for Maison Orient Express — covering trains, hotels, and soon a luxury cruise ship.
On the M&A side: at Accor, I led the group’s 10 largest acquisitions — €3.2 billion invested — and helped create the Luxury & Lifestyle divisions, which now generate 30% of group revenue.
In transformation: I turned around onefinestay, cutting losses by 6x and improving operating margin.
Most recently, I restructured a digital division with generative AI, achieving -50% in marketing costs and +20% UX conversion — in partnership with Google.
I’m an architect of meaningful, lasting transformation, with a strong focus on impact, agility, and international growth.
I’ve worked across 110+ countries, in industries ranging from tech and fashion to hospitality — from B2C to ultra-luxury.
My focus has always been value creation, through both organic and external growth.
On the organic side: I tripled revenue at La Redoute Nordic in four years through premium repositioning and digital acceleration.
I also built the full digital distribution and customer service platform for Maison Orient Express — covering trains, hotels, and soon a luxury cruise ship.
On the M&A side: at Accor, I led the group’s 10 largest acquisitions — €3.2 billion invested — and helped create the Luxury & Lifestyle divisions, which now generate 30% of group revenue.
In transformation: I turned around onefinestay, cutting losses by 6x and improving operating margin.
Most recently, I restructured a digital division with generative AI, achieving -50% in marketing costs and +20% UX conversion — in partnership with Google.
I’m an architect of meaningful, lasting transformation, with a strong focus on impact, agility, and international growth.
Expertises & compétences majeures
Chief Digital & Marketing Officer (Mission Accor)
Onefinestay
2023 - 2025
Région parisienne
Région parisienne
+ d'informations
Vice-Président Stratégie, Intégration M&A, Nouveaux Business
GROUPE ACCOR
2017 - 2024
Siège Social, Paris
Siège Social, Paris
+ d'informations
Vice-Président Business Performance e.commerce Groupe
GROUPE ACCOR
2015 - 2017
Siège Social, Paris
Siège Social, Paris
+ d'informations
Compétences secondaires
Fidélisation clientStratégie commercialeStratégie digitaleGestion de campagne marketingAnalyse de marchéGestion de l'expérience utilisateurInnovation technologiqueGestion de la Chaîne d'ApprovisionnementGestion des opérationsStratégie CRMAnalyse de donnéesGestion des parties prenantesGestion opérationnelleOptimisation des moteurs de recherche (SEO)Analyse des données
Talents
Mots clés
Ses plus belles réalisations
Prix et distinctions
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